Steve Truswell - Senior Consultant and Russia Specialist
Steve Truswell provides Russia market research and consultancy advice to a range of UK Government Trade and Investment
Agencies, covering subjects as diverse as banking and insurance, healthcare and pharmaceuticals
and aerospace and automotive engineering.
He is a freelance consultant, travelling extensively and providing assistance and advice in the UK
and abroad.
Most recently he has provided a series of in-depth studies of the Russian Advanced Engineering
industry based on one to one discussions with top managers at Russian engineering plants in the
Volga Basin, the Ural mountains as well as St Petersburg and, of course, Moscow.
Steve works face to face, without the need for any translator intermediary, ensuring that the
subtleties of exchange are captured and subjects alluded to or mentioned in passing – and which
might evade an intermediary – are fully explored. His reports are based on discussions with people
occupying senior positions of responsibility who provide considered views from a position of
responsibility. His programs of meetings are worked up from scratch for each report and so are
not based on or dictated by the “received opinion” of, for example, Western orientated circles in
Moscow.
Steve travels independently and unaccompanied ensuring that costs are kept to a minimum and that
Kinetic Cubed clients receive the best possible value for money. His recommendations of partners are based on
many years of working with Russians from all walks of life.
Steve holds an MBA from Imperial College, London, (1993) and is a Graduate in Russian and French.
Steve is a fluent Russian speaker and spends his time travelling between the UK and Russia on a
variety of business assignments.
Specialist Expertise:
- Russia Market Research to identify
- Business Development Opportunities in Russia
- Trends and Tendencies in the Russian market.
- Russia In-Market Support
- Identifying and Making Contact with Potential Business Partners in Russia.
Steve is a member of the Association of European Business in Moscow.